Casey J. Hinson.
Author of Incentives: The Secret to Everything Good and Bad in the World and creator of Pazlow™.
Casey Hinson is the author of Incentives: The Secret to Everything Good and Bad in the World and the creator of Pazlow™, a project about the hidden reward structures shaping human behavior, institutions, culture, technology, and power.
A naturally curious, big-picture thinker, Casey has spent his career helping organizations see how the pieces fit together: strategy, operating models, functions, decisions, behaviors, and incentives. His work often involves helping clients move beyond siloed workflows and coordinate across the business so the whole system can work better.
That same instinct drives Incentives. Casey is interested in the forces beneath the surface — why people do what they do, why systems reward what they reward, and why good intentions so often fail inside badly designed structures.
Although the book touches on business, it goes far beyond the corporate walls, exploring everything from why empires fail to why the phrase "we need to talk," when uttered by a significant other, can make your entire nervous system request legal counsel.
"I like the moment when the puzzle pieces stop looking separate and the full scene begins to appear."
— Casey J. Hinson
A career spent finding how the pieces fit.
Casey worked his way through college and then began his career doing systems integrations for large Fortune 500 companies. He then received his master's degree in business and began working in strategy consulting, where he has spent most of his career helping companies find and realize value through large transformational projects.
Start with the book.
Incentives is Casey's attempt to give language to the hidden architecture shaping behavior, organizations, institutions, and culture.